Asia is a continent of many races and religions. With
it comes many cultures, inter-racial and inter-religious
marriages. The concept of mixed marriages have been
a common scenario in the Wedding Industry. The
Asian community comprises mainly of Chinese,
Japanese, Koreans, Indians, Malay/Indonesians,
Filipinos,Vietnamese, Thais & Eurasians
(European/Asian parentage).
As the Asian economy improves, so does the standard
of living. The birth of a new breed of society that
emphasizes on lifestyle and high standards of living
thus contributing to the growth of the Wedding
Industry. An average Asian Wedding Ceremony costs
about US$34,000 and the wedding industry has
grown steadily at a rate of 25% every year. Last year,
US$13 billion was contributed to the
industry in Asia. There are plenty of Wedding Shows
every year, but most catered to one segment of the
audience, usually by race and basically meant for direct
selling. There has been a few trade shows for
manufacturers of the Wedding Industry.Thus, The
Wedding Diary - Asia's Premier International Multi-
Cultural Wedding Showcase & Trade Exhibition was
created for the 1st time and to be a one-stop
destination for all cultures. Its main objectives is to
promote the following :
- A showcase of 'Asian Cultural Heritage'.
- To introduce Asia's Ultimate Wedding
Showcase & Trade Exhibition.
- Create a One-Stop Shopping Destination for
Wedding Planners/Trade.
- Buyers/Suppliers/Wholesalers of All Race &
Cultures.
- To introduce/promote different wedding services
and suppliers under one roof.
- A Showcase of the latest upmarket and fashion
trends of the Wedding Industry.
- A platform for Manufacturers/Traders/Service
Providers in the Wedding Industry to promote
their products globally.
- A one stop B2B/B2C network among retailers
and manufacturers of the industry.
- To promote Destination Weddings which is
gaining in popularity among the Asian
Countries.
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